Calculators
Free CX ROI Calculator
Estimate the return on a customer experience investment from the total benefit and the investment cost. See the ROI percentage and the formula.
Your result
50% ROI
(Total benefit − investment cost) ÷ investment cost × 100. Benefit is before subtracting investment cost.
How to use this tool
- Enter the total benefit you expect, such as retained revenue plus savings, over the period.
- Enter the total investment cost over the same period.
- Read the ROI and adjust the assumptions to test best and worst cases.
Related free tools
Churn rate calculator
Calculate customer churn rate from the customers you started with and the number you lost in a period. See the percentage and the formula.
Open tool ↗CalculatorsNPS calculator
Calculate your Net Promoter Score from promoter, passive and detractor counts. See the formula and what the score means.
Open tool ↗CalculatorsForm backend cost calculator
Compare two form backend plans by monthly price, included submissions and overage charges against your expected volume. See which is cheaper each month.
Open tool ↗Frequently asked questions
CX ROI calculator
questions.
How is ROI calculated here?
Subtract the investment cost from the total benefit, divide by the cost and multiply by one hundred. Enter the benefit before subtracting the cost.
Where do the input numbers come from?
Benefit is usually churn reduction multiplied by average customer value, plus any support savings. Cost includes tooling, staff time and any surveys you run.
Is anything I enter saved or sent to Form Koi?
No. Everything you type or upload stays in this browser tab and is processed locally. Copy or download anything you want to keep before leaving the page.
Start with Form Koi Free